Non-Photo Real Images
In 1939, the famous architect, Frank Lloyd Wright devised the term 'organic' to describe the free-flowing unity between nature and the built environment. It changed the way we view buildings and many other aspects of design.
The free-flowing sketch lines of non-photo real images are unobtrusive. We believe that non-photo real images are the 'organic' equivalent in CAD.
In comparison with a photo real image, research shows that non-photo real images have more of an impact at the early design stage. Studies show that non-photo real images are more memorable and open to suggestion.
Benefit
We have found that our non-photo real images are beneficial at the conceptual stage of any project.
Useful for communicating ideas and highlighting main design features, they are a cost-effective addition, or alternative, to a photo-real image.
